Throughout the day on November 6th, and into the evening, we took over the NASDAQ, MTV and Reuters screens in Times Square, projecting an animated presentation of the 5 causes we champion for children and featuring our Iconic Angel onto the big screens alongside our live celebrity photo shoots that were also projected LIVE onto the screens at selected intervals.
At our launch, we invited our American supporters and friends to become Angels and join us in our mission to transform the lives of millions of the most vulnerable children across the world. We had great coverage of the event including MTV TRL LIVE, GMTV, Hello Magazine, Fashion TV, Seventeen.com, and 16 radio stations. Please check out Hello magazine this week for a 3-page article on the Global Angels US launch and see some of our Ambassadors.
This was a historic day for us. Hard Rock has partnered with us to launch Global Angels US and our Feed A Child For A Year campaign globally, by rolling out a massive fund raising initiative in every Hard Rock Café, Casino and Hotel venue in over 50 countries worldwide. We are thrilled with the Hard Rock Global Angels partnership as they have promoted the campaign on their websites, held fundraising events, and sold Hard Rock merchandise in order to raise funds for our programme.
Hard Rock International is a company with a huge philanthropic heart, demonstrating great passion to help the world’s most vulnerable children. Every customer buying goods was asked to Step UP, be an Angel and help us reach our goal of feeding and educating 1 million kids in the developing world. The Hard Rock campaign championed projects in our school feeding programmes in Costa Rica, India, Mozambique and Cambodia.
The evening concert was hosted by Hard Rock NY and featured our very own Global Angels Ambassadors and our US Founder Sponsors, Silverjet, Jana Water, XL, Wealth Angels, Krait and Deloitte.
Global Angels Ambassadors, Sean Kingston, Natasha Bedingfield, Petra Nemkova, Bear Grylls, Daniel Bedingfield, The Pierces, Martha Redbone (top female Native American Artist), Tamara Ecclestone, Darryl McDaniels (Run DMC), Nikola Rachelle, Hofit Golan, Edward Tricomi (celebrity stylist), Lamont Hiebert (Ten Shekels Shirt), and Aaron Cohen, were joined in our celebrations by Jennifer Coolidge (from Legally Blonde), and Ethan Zohn for our Step Up Angel photo shoot.
As part of the Hard Rock Global Angels launch of Feed A Child, we held exclusive VIP concerts in Hard Rock London on the 27th November and Mumbai on the 8th December.