Hard Rock has partnered with us to launch our Feed A Child For A Year campaign globally, by rolling out a massive fund raising initiative in every Hard Rock Café, Casino and Hotel venue in over 50 countries worldwide. We are thrilled with the Hard Rock Global Angels partnership as they have promoted the campaign on their websites, held fundraising events, and sold Hard Rock merchandise in order to raise funds for our programme. Hard Rock International is a company with a huge philanthropic heart, demonstrating great passion to help the world’s most vulnerable children. Every customer buying goods was asked to Step UP, be an Angel and help us reach our goal of feeding and educating 1 million kids in the developing world. The Hard Rock campaign championed projects in our school feeding programmes in Costa Rica, India, Mozambique and Cambodia. Global Angels Ambassadors, Sean Kingston, Natasha Bedingfield, Petra Nemkova, Bear Grylls, Daniel Bedingfield, The Pierces, Martha Redbone (top female Native American Artist), Tamara Ecclestone, Darryl McDaniels (Run DMC), Nikola Rachelle, Hofit Golan, Edward Tricomi (celebrity stylist), Lamont Hiebert (Ten Shekels Shirt), and Aaron Cohen, were joined in the New York launch event by Jennifer Coolidge (from Legally Blonde), and Ethan Zohn for our Step Up Angel photo shoot. Please click below to see some of the Hard Rock Angels around the world Step Up, or click on Hard Rock New York to view our Ambassadors Step Up at the launch event in New York.