By partnering with Global Angels as a company’s preferred charity, and donating funds through merchandise sales, a company is showing the world that they are a responsible business and declaring their ethos and values.
Co-promotion campaigns are valuable partnerships, whereby a product or service is sold with a specific donation contributing to one of our causes and towards our operating costs.
Co–Promotion through Product Partnership benefits the charity and the partner in many ways. By partnering with Global Angels as a company’s preferred charity, and donating funds through merchandise sales, a company is showing the world that they are a responsible business and declaring their ethos and values.
We all love seeing companies and organisations championing the causes close to our hearts. Truthfully, if we have a choice between similar products, most of us will choose the to purchase the product that is gives directly to the cause we are passionate about, and especially when it’s a good product and it costs us the same or only a little more than the competitor product.
An example of a successful co-promotion partnership has been Global Angels and the BerryWhite brand.
BerryWhite has been a Corporate Angel Partner from 2011-13. Right from the very conception of his exciting new organic drinks range, Andrew Jennings, the founder, had charity as an integral core of his vision in developing the BerryWhite brand. He wanted to partner with a charity that really made a difference in the world, and with our 100% Promise and vision it was a perfect match.
Berry White gives a donation from every bottle sold to Global Angels, pledging a minimum 10% of profit. Their donation has gone towards covering our operating costs and specifically helping towards covering of office managers salary in 2012 and 2013.
They have also been a sponsor of our Global Angel Awards for 2012 and 2013, contributing product and in 2012 covering our design costs for our event brochure and the cost of one of our PR partners. This partnership has brand grow directly benefitted both parties, helping the BerryWhite grow and helping sponsor our office.
“88% of consumers said they were more likely to buy from a company that supports and engages in activities to improve society. Corporate social responsibility is increasingly seen as a way to differentiate yourself from your competitor”Better Business Journey, UK Small Business Consortium. “