Step Up America– Global Angels US Launch in Times Square

Throughout the day on November 6th, 2007, and into the evening, Global Angels took over the NASDAQ, MTV and Reuters screens in Times Square with an animated presentation of Global Angels, for our celebrations for the launch of Global Angels US.

NASDAQ and Reuters featured our Iconic Angel onto the big screens with celebrities  Stepping UP  as Angels for our live photo shoot in Hard Rock Cafe, Times Square.

International Ambassadors, Bear Grylls, Natasha Bedingfield,  Sean Kingston, Darryl Mc Daniels (Run DMC), Daniel Bedingfield, Stepped Up alongside Petra Nemcova, Martha Redbone (top Native America Female Artist), Tamara Ecclestone, The Pierces, Lamont Hiebert (Ten Shekels Shirt),  Jennifer Coolidge (from Legally Blonde),  Ethan Zohn, Aaron Cohen, Edward Tricomi (celebrity stylist), Hofit Golan and Nikola Rachelle.

Our American supporters and friends were invited to become Angels and join us in our mission to transform the lives of millions of the most vulnerable children across the world.

We had great coverage of the event including MTV, TRL LIVE, GMTV, Hello Magazine, Fashion TV,, and 16 radio stations.

This was a historic day for us. Hard Rock International was celebrating with us by making us their global charity partner and hosting our launch concert in  the Times Square Cafe. Special thanks to Go West for donating their creative expertise and resources to create the animated presentation on the Nasdaq and Reuters screens and our event video; to Photo Journalist Hazel Thompson for donating her photography for our Step Up photo shoot and live screening in Times Square; and to Elliott Parr and the Hard Rock production team for managing and producing the live show.

Hard Rock also launched our Feed A Child For A Year campaign globally, by rolling out a massive fund raising initiative in every Hard Rock Café, Casino and Hotel venue in over 50 countries worldwide. We were thrilled with the Hard Rock /Global Angels partnership as they also promoted the campaign on their websites, held fundraising events, and sold Hard Rock merchandise in order to raise funds for our programme.

Hard Rock International is a company with a huge philanthropic heart, demonstrating great passion to help the world’s most vulnerable children. Every customer buying goods was asked to Step UP, be an Angel and help us reach our goal of feeding and educating 1 million kids in the developing world. The Hard Rock campaign championed projects in our school feeding programmes in Costa Rica, India, Mozambique and Cambodia to help us feed 3,500 children every school day for a year.

As part of the Hard Rock Global Angels launch of Feed A Child, we held exclusive VIP concerts in Hard Rock London on the 27th November and Mumbai on the 8th December.